Introduction

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Branding is an essential aspect of business that serves as the foundation for any marketing strategy. A brand is not just a logo or a slogan; it's a complex set of elements that represent the very essence of a business. With the ever-changing trends in the design industry, how can a business keep its brand relevant and impactful? Ian Voigts, the Owner of Neighbor Branding, is here to guide us through the intricacies of building a brand that lasts.

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About the Speaker: Ian Voigts

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Ian Voigts has been in the design industry for 15 years and is the brain behind Neighbor Branding, a company founded in 2017. Having grown up watching his father run a design practice, Ian has honed his skills in two crucial areas: creating compelling artwork and nurturing meaningful relationships. These formative experiences influenced the philosophy of Neighbor Branding, making it a company committed to being a reliable partner to its clients in all circumstances.

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A Philosophy Rooted in Experience

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Ian has witnessed firsthand the ebb and flow of design trends. But one constant has remained: the importance of a well-crafted brand. At Neighbor Branding, this understanding is integrated into every project, ensuring that the client's brand becomes their most valuable asset.

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About the Workshop

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Who Should Attend?

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If you're a small business owner grappling with where to begin your marketing journey or if you're having a banner year and want to solidify your brand further, this workshop is for you.

What Will You Learn?

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Neighbor Branding believes in the power of differentiation, innovative thinking, and creating memorable experiences for clients and customers. During the workshop, Ian will delve into:

1. The Anatomy of a Brand: Understand what makes up a brand and how to create one that resonates.
2. Navigating Design Trends: Learn how to adapt without losing the core essence of your brand.
3. Building Relationships: Discover the significance of maintaining good client relationships and how it ties into your brand's image.
4. Case Studies: Real-world examples of how Neighbor Branding has helped businesses elevate their brands.

Why You Should Attend

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Branding is more than a one-time event; it's an ongoing process. This workshop aims to give you the tools to start building your brand today, so it can carry you to where you want to be tomorrow.

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Conclusion

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Branding is an ever-evolving discipline, and staying ahead requires both artistic talent and a knack for relationship-building. Ian Voigts, with his rich experience and client-centric approach, offers a workshop that promises to demystify the process of branding. Don't miss this opportunity to learn from a seasoned professional and give your brand the attention it deserves.

Join us for this insightful workshop and start your journey towards building a brand that lasts.

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For more details and registration, click here.

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Rock Valley College, Main Campus, Educational Resource Center, Conference Room 2416

3301 North Mulford Road Rockford, IL 61114

Tuesday, October 3 · 6 - 7pm CDT

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