Branding for Beginners: A Workshop by Ian Voigts of Neighbor Branding

September 12, 2023


Branding is an essential aspect of business that serves as the foundation for any marketing strategy. A brand is not just a logo or a slogan; it's a complex set of elements that represent the very essence of a business. With the ever-changing trends in the design industry, how can a business keep its brand relevant and impactful? Ian Voigts, the Owner of Neighbor Branding, is here to guide us through the intricacies of building a brand that lasts.

About the Speaker: Ian Voigts

Ian Voigts has been in the design industry for 15 years and is the brain behind Neighbor Branding, a company founded in 2017. Having grown up watching his father run a design practice, Ian has honed his skills in two crucial areas: creating compelling artwork and nurturing meaningful relationships. These formative experiences influenced the philosophy of Neighbor Branding, making it a company committed to being a reliable partner to its clients in all circumstances.

A Philosophy Rooted in Experience

Ian has witnessed firsthand the ebb and flow of design trends. But one constant has remained: the importance of a well-crafted brand. At Neighbor Branding, this understanding is integrated into every project, ensuring that the client's brand becomes their most valuable asset.

About the Workshop

Who Should Attend?

If you're a small business owner grappling with where to begin your marketing journey or if you're having a banner year and want to solidify your brand further, this workshop is for you.

What Will You Learn?

Neighbor Branding believes in the power of differentiation, innovative thinking, and creating memorable experiences for clients and customers. During the workshop, Ian will delve into:

  1. The Anatomy of a Brand: Understand what makes up a brand and how to create one that resonates.
  2. Navigating Design Trends: Learn how to adapt without losing the core essence of your brand.
  3. Building Relationships: Discover the significance of maintaining good client relationships and how it ties into your brand's image.
  4. Case Studies: Real-world examples of how Neighbor Branding has helped businesses elevate their brands.

Why You Should Attend

Branding is more than a one-time event; it's an ongoing process. This workshop aims to give you the tools to start building your brand today, so it can carry you to where you want to be tomorrow.


Branding is an ever-evolving discipline, and staying ahead requires both artistic talent and a knack for relationship-building. Ian Voigts, with his rich experience and client-centric approach, offers a workshop that promises to demystify the process of branding. Don't miss this opportunity to learn from a seasoned professional and give your brand the attention it deserves.

Join us for this insightful workshop and start your journey towards building a brand that lasts.

For more details and registration, click here.

Rock Valley College, Main Campus, Educational Resource Center, Conference Room 2416

3301 North Mulford Road Rockford, IL 61114

Tuesday, October 3 · 6 - 7pm CDT