Upcoming Sessions

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Legal Challenges that Small Businesses are Facing in the Aftermath of COVID-19

When: April 22, 2021 / 11 am

Where: Online / Virtual Classroom

Presenter: Samuel Castree, Senior Vice President/General Counsel with Staff Management, Inc.

There are many employment law issues facing start-ups businesses, and it is critical to get those issues right from the beginning. Early mistakes perpetuate and become much bigger problems as organizations grow. In this session, we review the most common employment law mistakes.

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Local Resources available for Small Businesses in the Aftermath of COVID-19

When: April 29, 2021 / 11 am

Where: Online / Virtual Classroom

Presenter: Pamela Lopez-Fettes / Growth Dimensions.

Learn about all the local resorces availables to support small businesses in the area, this is a great opportunitty to learn networking.

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Access to Capital and Coaching

When: May 06, 2021 / 11 am

Where: Online / Virtual Classroom

Presenter: Mary Tritsis / Director of Community Business Allies for Community Business

Without financing, it may be difficult or even impossible to start or run a company. So, what alternatives do you have? And what do they mean for your business?

This webinar will give you background on the small business loan market and how to look for financing for your small business.

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Media Buying for Small Businesses

When: Mayo 13, 2021 / 11 am

Where: Online / Virtual Classroom

Presenter: Michele McAffee / Marketing Director at Rockford Symphony Orchestra

              

Understand the basics of buying media to sell a product or service whether it’s television, newspaper, magazines or radio. Discover tips on price and placement of the ad and how to measure performance.

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Marketing Planning and Budgeting for Your Small Business

When: Mayo 20, 2021 / 11 am

Where: Online / Virtual Classroom

Presenter: Lisa Chatfield / President, Ad-Vice Marketing

              

Determine the most cost-effective ways to reach your target audience, which advertising medium reaches your target most effectively and creative messaging to use that will appeal to your audience.

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What is the difference between SEO and SEM?

When: Mayo 27, 2021 / 11 am

Where: Online / Virtual Classroom

Presenter: Heather Kelley, Rockford SBDC, Sarah Flashing, Sarah Flashing Creative and Nicole Haas, Greater Freeport Allianceg

              

We’ll explain the main differences between SEM Search Engine Marketing) vs. SEO (Search Engine Optimization) and how they fit into your overall business marketing strategy

Past Sessions

3D Printing for Business Applications. Virtual Classroom 7. Presented by Aaron Carlin / RPL

As technology continues to improve, new methods of manufacturing continue to emerge. Among these relatively new methods is 3D printing, and its widespread use in manufacturing has grown in recent years. Learn about the possibilities of this new technology that is going to change the way that we make things. 

Reimaging your marketing in a post Covid Landscape. Virtual Classroom 9. Presented by Emily Hartzog / Chartwell Agency

Learn what messages are resonating well, and what your customers need from you right now. Gain insight into customer decision-making in a recession, and how that might impact their financial priorities. Discuss strategies to develop a new marketing plan given your initial strategies may have gone out the window. 

How to Write Engaging Content for your Social Media and PR Audiences. Virtual Classroom 10. Presented by Katryna Kirby / Social Kat Co.

Generating engaging social media content is key across social platforms. We'll discuss how social content generation and social media content tie into your public relations activities. Plus, we will give you tips and tricks to amp up your social media efforts in 2021.

Building a BOLD Brand for Your Business Perspective + Purpose = Profits. Virtual Classroom 11. Presented by Chris Wachowiak

Do you see obstacles or opportunities? Learn about the process of taking a brand idea and turning it into reality. We’ll discuss tools and techniques to communicate the “how and “why” of your product and the value it will add to your customers’ experiences. Walk away with at least one thing you can implement immediately to profit your business!